Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts

Sunday, February 10, 2013

I promote the rape of my grandmother, my mother, my sisters, and my one-day daughter


I hold attitudes which promote the rape of my grandmother, my mother, my sisters, and my one-day daughter.

Every time whenever I hear of a rape, I think: “I wonder what time it was,” I tell somebody it’s okay to rape my grandmother if she’s out late at night.

Every time whenever I hear of a rape, I think: “I wonder where she was,” I tell somebody it was okay to rape my mother if she’s in the wrong place.

Every time whenever I hear of a rape, I think:” I wonder who she was with,” I tell somebody it’s okay to rape my sister if she’s with you.

Every time whenever I hear of a rape, I think, “I wonder what she was wearing,” I tell somebody it’s okay to rape my one-day daughter because she was wearing the wrong outfit.

I love my grandmother, my mother, my sister, and I will love my daughter. I don’t want them to be raped.

The facts don’t care about my love.

My grandmother, my mother, my sisters, and my one day daughter live in a country where their being raped is not just possible, but likely.

They live in a country where real men rape because they feel they have a right to women’s bodies.

They live in a country where one of the most respected and progressive minds can not only imply that a woman’s rape is her family’s fault, but also defend that implication when called out on it.

They live in a country which teaches its boys that they are deserving of anything they want, and its girls that it’s their responsibility that boys do not take from them what they don’t want to give.

They live in a country which I was raised to think that way; a way which promotes their rape.

They live in a country which killed Anene Booysens.

I’m scared for my grandmother, my mother, my sisters, and my one-day daughter.

I’m scared for my country.

Friday, January 14, 2011

When ‘It’s Only A Joke’ Doesn’t Cut It

Like most black South Africans, what I know of advertising, is based primarily on Generations, through the goings on at New Horizons. Luckily for me though, I know a few people in advertising and know that though they have a shocking lack of scruples, what with their using their intelligence and talent to sell superfluous stuff to people, they’re not murderous & fornicating idiots in bad clothes. Well, come to think of it, the bad clothes still apply. Nevertheless, I’ve come to recognise that people in the ad game, more often than not, are incredibly funny and intelligent and that intelligence and humour comes across in razor sharp wit.

After four hard years of drinking and partying I finally got to walk across the stage of UCT’s Jameson Hall and get doffed on the head by a man in a funny dress, something I could’ve easily achieved for far cheaper on any given night in Cape Town’s Pink Strip, but either way it allows me to be vaguely intellectual about things I see, so let me have my say.

However, at the same time, being someone who at times has had to explain down somebody climbing onto their high horse of moral indignation at a perceived slight because of a joke, I find myself in a strange position. In writing this, I open myself to the very derisive glares and sneers that I myself give when I say, “it’s just a joke,” to those who just “don’t get it.”

1st For Woman’s ad campaigns have always had their tongues firmly placed in cheek, essentially you could sum them up to a slogan learnt by all girls in primary school, which is hardly ever truly disproven, ‘boys are stupid.’ However, there new ads, advertising a new service, a helpline for customers aren’t in that vein, and in and of themselves aren’t offensive. Having said that though, there was certainly still something about two of these ads that got to me. I went back and forth on how to describe how I felt; offended was far too strong a word, so I finally settled on, ‘uncomfortable,’ a description that fittingly I’m uncomfortable with, as it’s neither here nor there really.

In these ads, there are talking heads and the talking heads are black actors with a particular accent, the accent which the majority of black South Africans speak in, from maids to political leaders. I hate to delve into the world of ‘deconstructing & decoding,’ but that’s exactly where I’m headed. Failing to see any other place where the humour in the advertisements lay, it would seem that the ‘humour’ in the adverts lay in the accents.

This is nothing new really, after providing us cellphone tools that we just could never live without such as the X-Ray Kit, for a mere R50* companies like 35050 also gave us the, ‘Madaaaam! MADAAAM! Yoouur fooone is riiiinging,’ ringtone, just to name one example amongst many, for which the ‘humour’ was the accent.

In and of themselves, beyond their banal quality, there’s nothing offensive in these attempts at humour. However, the subtext, that there’s something funny about the accent of black South Africans trying their utmost to wrap their tongues around a foreign language. An accent that is in no way in indicator of how educated or intelligent (two things which are not related) someone is, is where I have to say – and here I go again – I’m uncomfortable.

What this particular brand of humour seems to do is to carry on a rich and long tradition in Western entertainment. From the use of blackface in early 20th century entertainment, to Prissy & Mammy, in ‘Gone With The Wind,’ right through to these ads, there is a single thick vein that connects them all, though obviously as the years have passed it’s far more subtle. Today, instead of the overt caricature being in front of us to laugh at, the caricature is now hidden behind a flimsy façade, and represented through the accent.

One of course would not be incorrect to point out that it’s not just black South Africans which are pilloried in this way, Afrikaners, Cape Coloureds, Durban Indians and just about any other group also come in for their share of roasting. The very concerns and reservations that I have regarding the use black people as figures of humour could and have been expressed by any of these groups.

I deliberately opened this blog with a race-based joke, or attempted joke even. I have no issue with jokes about race, in fact having laughed at jokes about paedophilia, rape and a multitude of other ‘taboo’ topics, I’m the last person to take umbrage at a joke about race. However, if a joke is going to go down that route, it’d better be damned good, and these ads are nothing of the sort. They resort to a cheap tactic knowing that out there, the Anneline Botes’ and Steve Hofmeyrs and will be able to have a good cackle, all because “it’s just a joke.”

As I said at the outset, advertising people are not stupid, and they wouldn’t use this kind of ‘humour’ if they knew that it would turn-off the majority of their prospective customers. The ugly fact is this, it’s not only the Anneline Botes’ and Steve Hofmeyrs who laugh at these ads, it’s you’re everyday South African, be they ‘African’ or not who does and therein lies the real problem. Our laughter shows an ugly attitude within us. An attitude that feels that if your English, even if it’s not your first language, is somehow ‘less than,’ then you yourself are less than and are fair game for a cheap laugh.

Of course I may be wrong, it may ‘just be a joke,’ and I’m ‘overthinking it.’ But hey, I was doffed on the head by that dude in the funny dress, and one of the few things that did sink in during those four years is that, to put it simply, sometimes, despite whatever may be on the surface, things are not as they seem. Frankly though, you don’t need a piece of paper from a guy in a funny dress and hat to know that. I may be wrong, but I don’t think so.

*And a subscription charge of R5000 every other minute.

Thursday, April 8, 2010

Bastard, Don’t Touch Me On My Studio: An Open Letter To South African Media

One incorrect preposition and an ZA internet meme was born. South Africans were delighted and entertained by arguably the funniest moment in South African politics since Deputy Finance Minister Nhlanhla Nene broke that chair. In a filming of eNews’ African Current Affairs programme, Africa360, Andre Visagie, Afrikaner Weerstandbeweging (AWB) Secretary General, in a fit of anger, simultaneously seemed to threaten political analyst, Lebogang Pheko and started storming out of the studio. This resulted in a rather funny, standoff between Visagie, his bodyguard, Etv staff & the true ‘star’ of this story, Chris Maroleng, who uttered the phrase which (at least for now) is the phrase de jour, 'don't touch me on my studio,’ and various variations of that. However, the message was clear, the man was not to be touched to be touched on his studio. (see the video here) Now the jokes on this have gone on & on, my favourites alluding to the vaguely sexual nature of ‘don’t touch me on my studio.’ Forgive me, I have a gutter mind.

As this is a blog on South African politics would it truly be complete without a Juju mention? I think not, so here is the Juju aspect. Today, in yet another press conference, our dear ANCYL President saw fit to refer to BBC journalist Jonah Fisher as a ‘bastard,’ ‘agent,’ & ‘little boy’ amongst other things (full tirade, word for word can be found here). In all of that, Julius then attempted to have him forcibly thrown out of the press conference. Why you ask, because Mr Fisher had the nerve to make mention of the fact that Julius himself lives in Sandton after Julius launched into one of his patented tirades, this time against Zimbabwe’s MDC referring to them as a “popcorn” party who spoke “from air-conditioned offices in Sandton.”

However, there is a slightly more serious aspect to this story. Has the South African political landscape, truly fallen to these depths or perhaps is the media focusing on certain aspects of South African politics a little too much?

We’ve been grappling with the Julius question for a long time now. So much debate has been waged in blogs, Twitter, and newspapers columns on whether Malema is as a monster that the media has created and whether the time has come for South African media to ignore Malema. And whilst there are pertinent arguments on both sides of that particular debate, I’d have to agree with the majority of South African media here, we can’t ignore Malema. He is a leader within the ANC, which is South Africa’s ruling party and will continue to be so for many more years and the prospect of him leading the ANC, as terrifying as it is, may not be that far-fetched.

That’s Julius though, but the AWB, really? In 2010, a group that by all measures is practically defunct (except their own unreleased member numbers, which they claim, grow by the thousands daily) is now getting primetime television spots and making headlines? Ever since Eugene Terre’Blanche was killed the AWB has been everywhere. I understand to get the inside story on the death of Terre’Blanche, they are the people to speak to. However, what has really irritated me is that the media has allowed the AWB now, to speak on other issues. I’m sure a freak show is always good for ratings and papers sold, but the media also has a responsibility. They may like to hide behind the general argument that, ‘if they (consumers) don’t want to hear it, we won’t report on it,’ and whilst there is an element of truth to that, there is also a slightly fallacious basis to that statement. On numerous occasions, we do see the media, ‘lecturing’ the public, with headlines & stories exhorting our fascination with the frivolities in life and directing our attention back to ‘important news.’

Let me be clear, I’m not calling for a black-out on the reporting on the views of Right-Wing Afrikaners. However, there are far more responsible and capable voices that could be allowed to represent these views. Whilst I disagree which much of what they say, the Freedom Front Plus gained my respect when they used our legal mechanisms to get “Kill The Boer’ declared as hate speech. Whilst we may complain a lot about our proportional representation system, the beauty of it is that nearly all, regardless of how much of a minority they may be, do get a voice in Parliament. For South Africa to truly become the nation it seeks to be, all need to feel that they are heard and whilst parliament has a role to play in that, so does the media. However, the media cannot allow themselves to be seduced by AR’s and sales figures into choosing the most virulent and angry of voices, the freaks, to be the news. If for no other reason, look where a democratic tradition as old and eminent as that of the United States’ has fallen thanks to the growth of partisan media.

Finally, I’d like to round this off by going back to my Std 1 (Grade 3 for you young ‘uns) teacher Mrs Hibbert (one scary woman). That year, 1995, was when South Africa was in the midst of debating and ratifying out new constitution and we, in Std 1.1. had a little booklet explaining our right as children. What I loved and has always stuck with me from that booklet was that with every right explained, there was a corresponding responsibility expected from us attached to it. So media, freedom of the press is something that no democracy can do without and I will defend vociferously, but remember, with that right, there is a responsibility, to not only ensure that all sides of a story are represented but to also ensure that such representation is done in a responsible manner.

Note: While the Internet meme is "don't touch me on my studio" what was actually said was, "touch me on my studio."