Wednesday, November 23, 2011

Nando's pisses me off

Zackie Achmat lowering the flags outside Parliament  
Amidst all the secrecy bill excitement and despair (mainly despair), an "enterprising" group of ad execs sat down and thought, "Now how can our brand, Nando's, gain some traction" off of this?".

I may be a lefty-liberal with a deep and enduring love of socialism, but my strong pragmatic streak leaves me actually being a supporter of capitalism. So that, in and of itself, would not bother me.

Sitting at my (current) day-job, Memeburn, I saw the outcome of that meeting of brand execs, Nandos' latest viral ad campaign. As we do, at Memeburn, I started writing a news article about it's release, generally about 300 words top. When I saw I'd reached  500 words and the terms "cheaps, crass and opportunistic" had been used to describe it, I realised there may be a slight issue.

Here's the article, me "flaming" Nando's, as a Twitter friend put it.

"Nando's unleashes anti-secrecy bill #BlackTuesday campaign"

Image taken by yours truly at the Right2Know protest outside parliament, the day the bill took its first step to becoming law after being approved by parliament.

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